Paid ads insights & strategy
Practical Google, Meta and TikTok Ads advice from 7+ years in the trenches.
- Google Ads
How to Set Up Google Shopping Campaigns in 2025
A complete guide to setting up, structuring and optimising Google Shopping campaigns for e-commerce stores.
5 min read · March 2025
- Meta Ads
Why Your Facebook Ads Stop Working After 3 Weeks
Ad fatigue explained — and the exact framework I use to keep creative fresh and ROAS stable month after month.
- Strategy
Google Ads vs Meta Ads: Which Should You Run First?
The honest answer depends on your business type, margin, and whether demand already exists for what you sell.
- TikTok Ads
TikTok Ads for E-commerce: My Honest Review After 2 Years
What works, what doesn’t, and the exact creative format that drives the most conversions for product-based businesses.
- Google Ads
Performance Max in 2025: Is It Worth It?
After running PMax for 30+ clients, here’s when I recommend it — and when to stick with Standard Shopping.
- Strategy
How I Structure Client Onboarding for Faster Results
The exact 5-step onboarding process I use to get campaigns profitable in the first 30 days.
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