In today's digital age, businesses are turning to digital marketing as a way to reach more customers and grow their brand online. While some businesses have in-house marketing teams, others opt for outsourcing their digital marketing needs. When it comes to outsourcing, there are two options: hiring a marketing agency or hiring a freelance digital marketing expert. In this blog, we will discuss why hiring a freelance digital marketing expert is better and cheaper than hiring a marketing agency.

First, let's define what a freelance digital marketing expert is. A freelance digital marketing expert is an individual who specializes in digital marketing and works independently. They are not affiliated with any marketing agency and work on a project-by-project basis.

Now, let's discuss why hiring a freelance digital marketing expert is better than hiring a marketing agency.

Cost-effective: One of the primary reasons why hiring a freelance digital marketing expert is better than hiring a marketing agency is the cost. When you hire a marketing agency, you are not just paying for their services but also their overhead costs, including rent, salaries, and other expenses. On the other hand, when you hire a freelance digital marketing expert, you are only paying for their services, which means that the cost is significantly lower.

Personalized service: Another benefit of hiring a freelance digital marketing expert is that you get personalized service. Since freelancers work independently, they can focus solely on your project and provide a tailored approach to your digital marketing needs. This personalized service is not always possible with a marketing agency as they have multiple clients and may not be able to give your project the attention it deserves.

Flexibility: Freelance digital marketing experts are more flexible than marketing agencies. They can work around your schedule and adjust their approach based on your needs. This flexibility allows you to work more closely with the freelancer, and you can have more input on the project. On the other hand, marketing agencies tend to have rigid processes, and it may be challenging to make changes or have input on the project.

Expertise: Freelance digital marketing experts are often highly skilled and have a wealth of experience in the industry. They have worked on multiple projects and have a deep understanding of digital marketing trends and strategies. Marketing agencies, on the other hand, may have a team of experts, but they may not have the same level of experience and expertise as a freelancer.

Better Communication: When you work with a freelance digital marketing expert, communication is more direct and straightforward. You can communicate with them directly and receive timely responses to your queries. In contrast, marketing agencies often have account managers who act as intermediaries between you and the marketing team. This can result in delays and miscommunications, leading to delays and errors.

Agencies prefer freelancers too: I personally have worked with several marketing agencies in the US, Colombia, Mexico, Spain, Germany, the UK, and The Netherlands. All as an independent freelancer. Agencies know that they are understaffed and that their salaries won't attract the top talent that their clients are looking for. That's why agencies often hire freelancers like me and ask us to take care of their client's services as independent contractors. We are cheaper, better, faster and stronger.

In conclusion, hiring a freelance digital marketing expert is better and cheaper than hiring a marketing agency. Not only do you get personalized service, flexibility, expertise, better communication, and cost-effectiveness, but you also get a highly skilled individual who can focus solely on your project. If you're looking to outsource your digital marketing needs, consider hiring a freelance digital marketing expert (Like me) to help you grow your brand online.

Are you looking for a freelance/zzper digital, online and social media marketing expert in Amsterdam or the Randstad? Then in get in touch with me for a free consultation!