Meta Ads that
actually convert.

Facebook and Instagram campaigns built for real business results — not vanity metrics. I manage the full funnel: strategy, creative brief, audience targeting, setup and ongoing optimisation.

Brands I’ve run Meta Ads for

Avg. ROAS

1 ×

Google rating

0 ★

Clients served

Years experience

1 +

Google Partner

Meta Business

Why work with me

What makes my Meta Ads different

01

Full-funnel strategy, not just ads

I build campaigns that match your customer’s journey — awareness at the top, conversion at the bottom. Not just boosted posts.

02

Creative briefs that convert

I write detailed creative briefs for your team or UGC creators — based on what actually works in your industry, not guesswork.

03

You own everything

Ad account, pixels, audiences — all in your name. No lock-in. If you ever leave, you take everything with you.

04

Weekly optimisation

Campaigns are checked and optimised every week — not left to run and hope. Budgets shift to what’s working.

05

Transparent reporting

Monthly reports in plain English — not agency jargon. You’ll always know exactly where your money went.

06

Direct access to me

You work with me — not an account manager. WhatsApp or email. Average response time: under 2 hours.

What’s included

Everything to run Meta Ads profitably

Pixel setup & tracking audit

Conversion events, custom audiences and catalogue setup

Campaign strategy & structure

Funnel stages, objectives, bidding strategy and budget allocation

Audience research & targeting

Interest, lookalike and retargeting audiences built from your data

Creative briefs & ad copywriting

Ad copy, hooks and creative direction for each ad format

Weekly optimisation & reporting

Budget management, A/B testing and monthly performance calls

Sam vs typical agency

What you get

Direct access to who runs your ads

Sam

✓ Always

Agency

✗ Acct mgr

You own the ad account

✓ Always

✗ Often locked

Transparent reporting

✓ Monthly

~ Sometimes

Long-term contract required

✓ No

✗ 6–12 months

Low One-time Set up Fee

✓ Yes, from €350*

✗ Starting at €1,000

Response time

✓ < 24 hours

✗ 1–3 days

Pricing

Simple, transparent pricing

No hidden fees. No long-term lock-in. Cancel anytime with 30 days notice.

Starter

€600

/ month · less than €5k ad spend

€750

/ month · up to €5k ad spend

Scale

€850

/ month · €5k+ ad spend

FAQ

Common questions

Do you work with small budgets?

Yes. I work with budgets from €800/month upward. Smaller budgets need tighter strategy — which is exactly what I provide.

Do I need to provide the creative?

I write creative briefs and ad copy. You (or your creator) produce the visuals. I can also recommend UGC creators if needed.

How long until I see results?

Meta Ads typically need 4–6 weeks to exit the learning phase. I set expectations upfront so there are no surprises.

What's your contract length?

Month-to-month. Cancel anytime with 30 days notice. Results should speak for themselves.

"Sam's management of our Facebook ads has been nothing short of exceptional. He consistently exceeded our ROAS targets and stayed up-to-date with industry trends."

Mr. Riegillio

Fashion brand · Amsterdam