Google Ads that
actually convert.

Certified Google Partner managing Search, Shopping, YouTube, Display and Performance Max campaigns for businesses that want results, not excuses.

BRANDS I’VE RUN GOOGLE ADS FOR

Avg. ROAS

1 ×

Google rating

0 ★

Clients served

Years experience

1 +

Why work with me

What makes my Google Ads different

01

Full-funnel strategy, not just ads

I build campaigns across the full funnel — Search for bottom-of-funnel intent, Display and YouTube for awareness and retargeting.

02

Data-driven decisions, not guesswork

Every optimisation is backed by data. I let the numbers guide bidding, keywords, audiences and creative — not assumptions.

03

You own everything

Ad account, pixels, audiences — all in your name. No lock-in. If you ever leave, you take everything with you.

04

Weekly optimisation

Campaigns are checked and optimised every week — not left to run and hope. Budgets shift to what’s working.

05

Transparent reporting

Monthly reports in plain English — not agency jargon. You’ll always know exactly where your money went.

06

Direct access to me

You work with me — not an account manager. WhatsApp or email. Average response time: under 2 hours.

What’s included

Everything to run Google Ads profitably

Google Tag & conversion tracking setup

Google Tag, conversion actions and remarketing audiences configured correctly

Campaign strategy & structure

Keyword research, match types, campaign structure and budget allocation

Keyword research & negative keywords

Thorough keyword lists built from search intent, with negatives to stop wasted spend

Ad copywriting & extensions

Compelling headlines, descriptions and assets written for every ad group

Weekly optimisation & reporting

Bid adjustments, search term mining, A/B testing and monthly performance calls

Sam vs typical agency

What you get

Direct access to who runs your ads

Sam

✓ Always

Agency

✗ Acct mgr

You own the ad account

✓ Always

✗ Often locked

Transparent reporting

✓ Monthly

~ Sometimes

Long-term contract required

✓ No

✗ 6–12 months

Low One-time Set up Fee

✓ Yes, from €350*

✗ Starting at €1,000

Response time

✓ < 24 hours

✗ 1–3 days

Pricing

Simple, transparent pricing

No hidden fees. No long-term lock-in. Cancel anytime with 30 days notice.

Starter

€600

/ month · less than €5k ad spend

€750

/ month · Between €5-10K ad spend

Scale

€850

/ month · €10k+ ad spend

FAQ

Common questions

Do you work with small budgets?

Yes. Although I recommend a minimum ad spend of €1,500/month to get meaningful data from Google Ads. My management fee is separate.

Do you manage my ad spend or do I pay Google directly?

You pay Google directly. My management fee is completely separate, so you always have full visibility on where every euro goes. No markups on ad spend.

Can you audit my existing Google Ads account?

Yes! in fact I recommend starting with a free audit if you’re already running ads. I’ll identify wasted spend, missed opportunities and quick wins before we decide on next steps.

How long until I see results?

Search campaigns can show results within 2–4 weeks. Full optimisation typically takes 60–90 days as the algorithm learns and data builds.

Do you only work with businesses in Amsterdam and London?

No — I work remotely with clients across Europe. Amsterdam and London are my primary markets but location is never a barrier. All reporting and calls are done online.

What types of Google Ads campaigns do you run?

Search, Shopping, Performance Max, Display, YouTube and Remarketing. I’ll recommend the right mix based on your goals and budget — not just what’s easiest to manage.

What's your contract length?

Month-to-month. Cancel anytime with 30 days notice. Results should speak for themselves.

"Sam's management of our Facebook ads has been nothing short of exceptional. He consistently exceeded our ROAS targets and stayed up-to-date with industry trends."

Mr. Riegillio

Fashion brand · Amsterdam