TikTok Ads that
actually convert.

TikTok campaign management for brands that want to grow fast. Full-funnel strategy, creative direction and performance optimisation — all in one.

Brands I’ve run TikTok Ads for

Avg. ROAS

1 ×

Google rating

0 ★

Clients served

Years experience

1 +

Why work with me

What makes my Meta Ads different

01

Native-first creative strategy

I build campaigns around content that feels organic on TikTok — not repurposed Facebook ads. Scroll-stopping hooks, trending formats and UGC direction included.

02

Full-funnel, not just viral

Awareness is great but conversion is the goal. I structure campaigns across the full funnel — from cold audiences to retargeting — so views turn into revenue.

03

You own everything

Ad account, pixels, audiences — all in your name. No lock-in. If you ever leave, you take everything with you.

04

Weekly optimisation

Campaigns are checked and optimised every week — not left to run and hope. Budgets shift to what’s working.

05

Transparent reporting

Monthly reports in plain English — not agency jargon. You’ll always know exactly where your money went.

06

Direct access to me

You work with me — not an account manager. WhatsApp or email. Average response time: under 2 hours.

What’s included

Everything to run TikTok Ads profitably

TikTok Pixel & conversion tracking setup

Pixel installation, conversion events and custom audience configuration done properly from day one

Campaign strategy & structure

Funnel stages, campaign objectives, bidding strategy and budget allocation built for TikTok's algorithm

Creative direction & UGC briefs

Scroll-stopping hooks, video scripts and UGC creator briefs tailored to your audience and product

Audience research & targeting

Interest, behavioural and lookalike audiences built from your data and TikTok trends

Weekly optimisation & reporting

Budget management, creative testing and monthly performance calls

Sam vs typical agency

What you get

Direct access to who runs your ads

Sam

✓ Always

Agency

✗ Acct mgr

You own the ad account

✓ Always

✗ Often locked

Transparent reporting

✓ Monthly

~ Sometimes

Long-term contract required

✓ No

✗ 6–12 months

Low One-time Set up Fee

✓ Yes, from €350*

✗ Starting at €1,000

Response time

✓ < 24 hours

✗ 1–3 days

Pricing

Simple, transparent pricing

No hidden fees. No long-term lock-in. Cancel anytime with 30 days notice.

Starter

€600

/ month · less than €5k ad spend

€750

/ month · Between €5-10K ad spend

Scale

€850

/ month · €10k+ ad spend

FAQ

Common questions

Do you work with small budgets?

Yes, though TikTok requires a minimum of $50/day in ad spend. I recommend starting with at least €1,500/month to get meaningful data and results. Tighter budgets need smarter strategy — which is exactly what I provide.

Do I need to provide the creative?

No. I write detailed UGC briefs and video scripts for your team or creators. I can recommend vetted UGC creators if you need them, though creator fees are separate from my management fee. AI-generated UGC is also an option at a lower cost, though this requires a small licensing or subscription fee. All costs are always communicated upfront, no surprises.

How long until I see results?

TikTok campaigns typically need 2–4 weeks to exit the learning phase. Creative testing is ongoing so the more we test, the faster we find what works.

Do I need a large following to run TikTok Ads?

No. TikTok Ads run independently of your organic following. You can reach millions of people even with a brand new account.

What type of creative works best on TikTok?

Native-style video content — hooks in the first 2 seconds, authentic tone, and a clear CTA. I’ll guide you on exactly what to produce for your audience.

What's your contract length?

Month-to-month. Cancel anytime with 30 days notice. Results should speak for themselves.

"Sam's management of our Facebook ads has been nothing short of exceptional. He consistently exceeded our ROAS targets and stayed up-to-date with industry trends."

Mr. Riegillio

Fashion brand · Amsterdam